"The people's aspiration for a better life is our goal." The pursuit of a happy and better life is an eternal process, which is the inexhaustible power of China's economic development and the eternal direction of consumption upgrading.
The family is the most basic social unit. Focusing on and studying the consumption characteristics and development trends of family life is an important entry point for brands and businesses to serve a better life, and also helps decision-making departments and market players to grasp the changes in trends and promote industrial upgrading and high-quality development.
In recent years, the proportion of household consumption represented by food, household appliances and household appliances in the overall consumption has been increasing. While focusing on quality and health, life consumption has also begun to pay more attention to spiritual consumption, green consumption and service consumption, and has shown the characteristics of intelligence and segmentation. The scenes of family life are becoming more and more abundant, stimulating the functionalization and customization of products and services. The awareness of "low carbon" has been deeply rooted in the hearts of people, driving the upgrading of the concept of traditional household appliances. "Green appliances" and "health appliances" have become new fashions. And intelligent small appliances that meet the needs of subdivided scenes, such as intelligent toilets, underwear washing machines, clothing care machines, intelligent curtains, etc., have gradually integrated into and enriched daily life. Among them, intelligent curtains, clothing care machines and other categories achieved a growth rate of more than 100% from 2019 to 2021. Children drive family consumption. Data shows that young parents show a scientific and refined trend in their expenditure on refined child rearing. The breakdown of categories such as edible oil and condiments for infants and young children has achieved an average annual growth of more than 200%.
Although the current consumption growth rate has slowed down, it has remained stable on the whole, the consumption structure has been constantly upgraded, and the consumption mode has accelerated iteration. In particular, quality consumption and vertical areas still have great growth potential. It is suggested that relevant industries and enterprises should have a deep insight into the actual needs of consumers in the pursuit of a better life, meet and lead the upgrading of household consumption through richer categories, more cost-effective goods, and more comprehensive services, improve consumers' happiness and satisfaction, and achieve long-term development and value realization of enterprises while helping people build a better family life. It can be predicted that with the improvement of the quality and efficiency of China's economy and the upgrading of consumption shift, the people's better life will become more colorful.
.jpg)
.jpg)